Ph.D. Marketing

A PhD in Marketing is a three- to five-year full-time doctorate program. This is a professional degree that intends to prepare students to teach and do research using a variety of courses that focus on theoretical aspects of marketing. Students will explore quantitative models in marketing literature and learn how to analyze and assess current models in this course. Students spend a lot of time thinking about challenges like research design, measurement and scaling, and data gathering.

Marketing models, statistics, research technique, marketing and public policy marketing theory, and other topics are covered in this degree program. Students in the PhD program are prepared for a variety of leadership roles in today's complicated business climate, as well as teaching employment. PhD Marketing is sometimes mentioned as specialized subject under the banner of management sciences. However, it is considered as PhD Marketing and the degree holders are called experts of marketing.

Core Courses

  • Advanced Qualitative Research Methods
  • Advanced Quantitative Research Methods
  • Contemporary Issues in Marketing
  • Supervised Research: (Proposal Development)
  • Research Thesis

Eligibility Criteria

  • 18 years of education with at least 3.00/4.00 CGPA or equivalent marks
  • NTS GAT- subject with minimum 60% score
  • Pass admission test (as per university criteria)


PhD Marketing prepares students for positions in public and private sector in sales, marketing, and advertising departments. The degree aims to teach and train students with more advanced, specialized marketing, branding, and sales management skills. The degree holders have good scope in top managerial positions in governmental and private sector across Pakistan. Students with a PhD in marketing have good work prospects both domestically and internationally after completing the degree. Students can work as a Brand Manager, Market Research Analyst, New Product Manager, Teacher & Lecturer, Marketing Communications Leader, and so on in marketing firms, management companies, and multinational corporations. Besides these, the degree holders are employed by universities in their faculty.

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Universities Offering Ph.D. Marketing in Pakistan

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