MS Strategic Marketing
This program is introduced to generate high-quality graduates who can contribute to society through their cutting-edge research investigations and excellent marketing skills. Throughout the degree program, students are exposed to marketing strategies, research courses, theories, and critiques, and encouraged to write research publications. This program also assists students in preparing for and continuing their research interests in order to be admitted to a Ph.D. program. The program stresses analytical and quantitative decision-making abilities, as well as marketing ideas, equipping students for today's industry. Students will receive extensive training and will be introduced to the most recent concepts, methods, and methodologies in marketing research.
- Advanced Consumer Research
- Strategic Marketing Management
- Statistical Analysis for Applied Statistics
- Research Methodology
- BS with minimum 2.5 CGPA or equivalent from HEC recognized Institute.
- Passing marks in entry test.
The goal of MS Strategic Marketing is to help students handle the aforementioned difficulties by transforming standard corporate operations into competitive tools for today’s economy. The program will prepare both students and professionals in marketing to meet the growing job market demands of local and multinational corporations in Pakistan and abroad. In today’s ever-changing world, and particularly in the ever-increasing volatility of Pakistani markets, marketers must specify the information needed to discover marketing opportunities, monitor marketing operations, and analyze and improve marketing performance.