MS Marketing

The Master of Science (MS) in Marketing is designed to help students handle the difficulties described above by transforming standard corporate procedures into competitive tools for today's market. The aim of the degree is to train the skilled marketers with advanced knowledge and research skills. The program will prepare marketing students and professionals to meet the growing job market demands of local and multinational companies in Pakistan and beyond.
This curriculum seeks to produce high-quality marketing professionals for the governmental, corporate, and non-profit sectors. Senior and mid-level marketing positions in global and national firms are held by graduates of this degree. Marketers must specify the information needed to find marketing opportunities, monitor marketing actions, and analyze and improve marketing performance in today's ever-changing world, particularly given the ever-increasing volatility of Pakistani markets.

Core Courses

  • Applied Approaches to Branding & Communication
  • Research Philosophy and Quantitative Techniques
  • Advanced Marketing research & Consumer Behavior
  • Emerging Concepts of Channels & Distribution
  • Research Thesis/Project (as per chosen specialization)

Eligibility Criteria

  • 16 years of education in the relevant field with at least 2.50/4.00 CGPA or equivalent marks
  • NTS-GAT with minimum 50% score
  • pass admission test (as per university criteria)

Scope

MS Marketing trains the students for careers in sales, marketing, and advertising in both the public and commercial sectors. The degree can also be used as a stepping stone to more advanced, specialized degrees in marketing, branding, and sales management. Many graduates work in reputed governmental and private sector organizations across Pakistan in middle and upper management roles. They are employed by publishing houses, public relations firms, IT firms, law firms, and multinational organizations. Holders of a MS degree might continue their education to gain more skills and knowledge.

Other Degree Programs

Universities Offering MS Marketing in Pakistan

To view the complete list of universities offering this degree program. Please use our University Search Tool.

No items found