BS Mass Communication and Media Studies

Mass media embraces internet, cell phones, electronic mail, computers, pagers and satellites. All these new additions function as transmitting information from a single source to multiple receivers. The main function of mass media is to reach out to the masses and provide them with information. In addition to that, it also operates to analyze and observe our surroundings and provide information in the form of news accordingly. Another major product of mass media is advertising. This way people learn about the goods and services in the market. It also spreads social awareness. For instance, anti-smoking campaign, women empowerment, green earth clean earth and more. mass communications as a source of entertainment and information, as a process, and as a business. Communication means the practice of encoding information through sounds, symbols, and actions in order to transmit that information to others. In many ways, mass communications rely more on quantity than quality, while interpersonal communications rely more on quality than quantity. Mass communications can reach more people at one time (a greater quantity) than interpersonal communications can.

Core Courses

  • Media Law
  • Critical Media Studies
  • Digital Media
  • Advertising and Public Relations
  • Communication Research Methods
  • Media Production
  • Journalism (Print and Broadcast)
  • Media Theory

Eligibility Criteria

  • A minimum score of 50% an intermediate or equivalent exam
  • They may also need to pass an entrance test

Scope

The scope of Mass Communications and Media Studies encompasses a wide range of career paths within the media industry,

  •  journalism
  • public relations
  • advertising
  • marketing
  • content creation
  • film production
  • radio broadcasting
  • digital media management

Other Degree Programs

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Universities Offering BS Mass Communication and Media Studies in Pakistan

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