BS Marketing

The Bachelor of Science in Marketing (BS-Marketing) is a four-year (8-semester) program for students with a minimum of 12 years of education. The degree allows students to master a variety of marketing tactics that are used in today's competitive business sector. Marketing is a fairly broad field that encompasses a wide range of economic activities and may be applied to practically any profession. It provides students with the necessary knowledge and abilities for making marketing decisions.
Every company in the twenty-first century requires marketing professionals who can measure, and analyze markets, develop and manage products and services, manage storage and distribution, create and manage advertising, promotion, and sales, design rational pricing policies, and maintain positive customer relations. BS-Marketing provides all these skills to the degree holders with effective training during internships

Core Courses

  • Principles of Marketing
  • Principles of Management
  • Macro & Microeconomics
  • Business Finance
  • Human Resource Management
  • Business Communication
  • Marketing Management
  • International Business

Eligibility Criteria

  • 12 years of education with at least 50% marks/ 2nd division


Marketing graduates have a diverse range of job prospects in commercial, government, and nonprofit organizations. Advertising campaigns and promotional activities for many premium brands in the sports, clothes, technology, and corporate industries are launched by marketing agents. Marketers negotiate contracts, establish public perceptions, implement multi-channel communication systems, and create distinctive advertising strategies and schemes for product promotion and sales. Publishing houses, public relations businesses, IT firms, law firms, and multi-national corporations hire them. The degree holders can also go for higher studies to get more skills and expertise.

Other Degree Programs

Universities Offering BS Marketing in Pakistan

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