BS Graphic and Visual Communication

Graphic and visual communication refers to the practice of conveying information and ideas through visual elements like images, typography, color, and layout, essentially using design to effectively communicate a message to an audience, often with the goal of informing, persuading, or engaging them through visually appealing and meaningful graphics. Visual communication is the use of visual elements convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. This style of communication relies on the way one's brain perceives the outside images. These images come together within the human brain making it as if the brain is what is actually viewing the particular image. Visual communication has been proven to be unique when compared to other verbal or written languages because of its more abstract structure. It stands out for its uniqueness, as the interpretation of signs varies on the viewer's field of experience.

Core Courses

  • Web Design
  • Branding and Identity Design
  • Visual Communication Theory
  • Photography
  • Layout and Composition
  • Color Theory
  • Design Principles
  • Typography

Eligibility Criteria

  • A minimum score of 50% an intermediate or equivalent exam.
  • They also need to pass an entrance test.

Scope

The scope of graphic and visual communication encompasses a wide range of design practices, including

  • Branding and Identity Design
  • Print Design
  • Digital Design
  • Packaging Design
  • Illustration and Iconography
  • Typography

 

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Universities Offering BS Graphic and Visual Communication in Pakistan

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