BS Film, Tv, Advertising and Media Studies

Film, TV, advertising, and media studies is a dynamic field that combines theory and practice to examine how media influences society and culture. This subject area covers a wide range of topics, including audio and video production, scriptwriting, editing, and media culture. Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media studies may draw on traditions from both the social sciences and the humanities. Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. A television film, alternatively known as a television movie, made-for-TV film/movie, telefilm, telemovie or TV film/movie, is a feature-length film that is produced and originally distributed by or to a television network, in contrast to theatrical films made for initial showing in movie theaters, and direct-to-video films made for initial release on home video formats. In certain cases, such films may also be referred to and shown as a miniseries, which typically indicates a film that has been divided into multiple parts or a series that contains a predetermined, limited number of episodes.

Core Courses

  • Media and Public Relation
  • Advertising
  • Editing
  • Cinematography
  • Directing Films
  • Script Writing
  • Audio and Video Production
  • History of Film and TV
  • Introduction to Mass Media Communication

Eligibility Criteria

  • A minimum score of 50% an intermediate or equivalent exam
  • They also need to pass an entrance exam

Scope

The scope of film, TV, advertising, and media studies is broad, with many career opportunities in the media industry and academia

  • Runner, broadcasting/film/video
  • Multimedia specialist
  • Social media manager
  • Magazine journalist
  • Television/film/video producer

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Universities Offering BS Film, Tv, Advertising and Media Studies in Pakistan

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