BS Digital Media Marketing

Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing, also called online marketing, is the promotion of brands. Digital marketing is a powerful way for businesses to reach their target customers and engage with them in meaningful ways. It enables businesses to create personalized messages for their customers, increasing the likelihood of message recall and purchase intent. Additionally, businesses can leverage digital channels to track customer behavior and identify areas of opportunity. By using digital analytics and other data-driven techniques, marketers can better understand their customers’ needs and preferences and tailor their offerings accordingly. Digital marketing also gives businesses access to a larger audience than traditional marketing channels due to its ability to reach people across the globe.

Core Courses

  • Marketing Communications
  • Web Development Basics
  • Graphic Design Fundamentals
  • Digital Marketing Strategy
  • Email Marketing
  • Content Marketing
  • Search Engine Optimization (SEO)
  • Social Media Marketing

Eligibility Criteria

  • A minimum score of 50% an intermediate or equivalent exam.
  • They also need to pass an entrance test

Scope

Digital media marketing, also known as online marketing, is a broad field that includes many different types of activities and platforms

  • Social media marketing
  • Search engine optimization (SEO)
  • Content marketing
  • Email marketing
  • Online public relations
  • Influencer marketing

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Universities Offering BS Digital Media Marketing in Pakistan

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