BS Digital Marketing

The degree of Bachelor of Science in Digital Marketing is yet another popular degree course that is tailored to equip the students with required knowledge and skills to thrive in the current digital marketing epoch. The array of topics which this program handles include social media marketing, search engine optimization (SEO), content writing, data analysis and marketing through the Internet. They will master the art of elaborating marketing campaigns, utilizing numerous digital resources and forecasting the market in order to enable business development. Graduates are well-prepared to adapt to many of today’s digital economy challenges and deliver the needed outcomes for organizations by leveraging technology in marketing.

Core Courses

  • Consumer Behavior in Digital Markets
  • Web Development and Design
  • E-commerce Strategies
  • Data Analytics for Marketing
  • Digital Advertising
  • Content Marketing
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Introduction to Digital Marketing

Eligibility Criteria

  • Completion of 12th grade or equivalent from a recognized board.
  • Minimum aggregate of 50% in the qualifying examination.
  • Some institutions may require an entrance test or interview.
  • Strong interest in marketing, technology, and digital media is recommended.

Scope

  • Digital Marketing Agencies
  • E-commerce Companies
  • Social Media Management
  • Content Creation and Management
  • SEO and SEM Specialist
  • Digital Advertising
  • Data Analysis and Market Research

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Universities Offering BS Digital Marketing in Pakistan

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