BS Digital Business Management

Digital business management is a term that refers to using digital technologies to manage and operate a business. Digital business management enables businesses to leverage digital technology to improve efficiency, enhance customer experiences, and increase profitability. Business management involves coordinating organizational activities to achieve its objectives and goals. Digital business management is the process of leveraging digital technology to reinvent business models and transform a company’s products to create great customer experiences. Digital business management also plays a key role in helping companies to drive digital transformation by offering their products and services through new channels that are built around user engagement and integrated into the consumer lifestyle, by meeting the user needs, and by delivering great customer experience. Digital business management involves the continuous optimization of an organization value proposition and value chain position through the adoption of digital technology and the use of he internet, digital communications as the primary communication medium. Marketing, buying, selling, delivering, servicing, and paying for products, services, and information across networks linking an enterprise and its prospects, customers, agents, suppliers, competitors and allies.

Core Courses

  • Social Media Marketing
  • Cybersecurity
  • Digital Strategy
  • Project Management
  • Data Analytics
  • Web Development
  • Digital Marketing
  • Business Fundamentals (Accounting, Economics, Statistics)

Eligibility Criteria

  • A minimum score of 50% an intermediate or equivalent exam
  • They may also need an entrance exam

Scope

The scope of Digital Business Management encompasses the strategic, operational, and  technological aspects of managing business in a digital environment. The scope of digital business management is broad and continuously evolving, encompassing the integration of digital technologies to manage, enhance, and innovate business processes and strategies.

  • Digital Marketing Manager
  • E-commerce Manager
  • Business Analyst
  • Digital Transformation Manager
  • Data Analyst
  • Web Developer
  • Customer Experience Manager
  • Social Media Strategist
  • Global and Remote Workforce Management

Other Degree Programs

No items found

Universities Offering BS Digital Business Management in Pakistan

To view the complete list of universities offering this degree program. Please use our University Search Tool.