BS Business & Marketing

Undergraduate programs in business management and marketing strategy at the Bachelor of Science level aim to provide students with the necessary knowledge and abilities. Important topics like consumer behavior market research digital marketing brand management and marketing principles are covered in the curriculum. To improve organizational performance students study market trends analysis marketing campaign development and the application of successful business strategies. Students learn about the ever-changing business landscape and how marketing influences sales and customer involvement through a blend of classroom theory and hands-on training. Along with focusing on critical thinking communication and leadership the program prepares graduates for a variety of careers in sales marketing brand management and entrepreneurship. A Bachelor of Science in Business and Marketing degree provides a solid basis for future professional development and opens doors to exciting careers in a variety of industries, particularly with the growing significance of digital marketing and e-commerce.

Core Courses

  • Business Ethics and Law
  • Sales Management
  • Advertising and Promotion
  • Brand Management
  • Digital Marketing Strategies
  • Marketing Research
  • Consumer Behavior
  • Principles of Marketing

Eligibility Criteria

  • Intermediate (equivalent to 12 years of education) with at least 45% marks.
  • It is important to fulfil the all requirements of the university.

Scope

Graduates with a BS in Business and Marketing can pursue a wide range of career opportunities in various industries such as advertising agencies, marketing firms, corporations, non-profit organizations, and entrepreneurial ventures.

  • Marketing specialist
  • Brand manager
  • Digital marketing strategist
  • Market research analyst
  • Advertising account executive
  • Sales representative

Other Degree Programs

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Universities Offering BS Business and Marketing in Pakistan

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