BS Advertising and Public Relations

Advertising refers to the practice of paying for media space to promote a product or service to a targeted audience, while public relations (PR) focuses on building positive relationships with the public by managing a company's image and reputation through earned media coverage, often by proactively sharing news and information about the company or its activities. Advertising is a part of the promotion program so that the promoter is to possess awareness of the marketing experience and to be able to determine the predicaments that are encountered. Advertising is a one-way, impersonal communication process paid for by marketers, while public relations (PR) focuses more on feedback and public response. A major similarity between the concepts is that both are strategic communication techniques for engaging the target audience .An advertiser who could not realize the perception of modern marketing will not be able to resolve the marketing setbacks that he encountered and will give authenticity to people who are against advertising. In marketing, public relations are straightforwardly related to selling goods and services and supporting the brand name .Public relations make the most of mass media, communal advertising, private selling practices and statements of corporate managers. In public relations, it is aimed to create a public opinion within the outline and structure of organization, individual or design; in advertising, endorsement and transaction of a particular product or service are aimed. Generating sponsorship and public opinion are considered to be objectives in both applications.

Core Courses

  • Digital Marketing
  • Visual Communication
  • Advertising Campaigns
  • Crisis Communication
  • Public Relations Theory
  • Strategic Communication Planning
  • Media Writing

Eligibility Criteria

  • A minimum score of 50% an intermediate or equivalent exam.
  • They may also need to pass an entrance test

Scope

The scope of advertising and public relations (PR) is broad, covering various strategies, media, and communication practices used to build relationships, enhance brand reputation, and promote products, services, or ideas. Both advertising and PR are critical components of the marketing communications mix, but they differ in their approach, goals, and methods.

  • Paid media placement
  • Targeted campaigns
  • Brand Strategy
  • Event Management
  • Internal Communications

 

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