BBA Major in Marketing and Minor in Social Science

The marketing specialist with a minor in life sciences provides a dynamic and well-rounded educational foundation, where this interdisciplinary approach combines marketing theory with insights from the social sciences for understanding in-depth consumer behavior, market strategies and social dynamics. The core workshop focuses on key areas such as market research, consumer insights, branding, advertising, digital marketing and strategic planning. The minority in the social sciences contributes to this by providing a comprehensive view of human behavior, social processes, and cultural influences. It encompasses courses in sociology, psychology, anthropology and political science, providing a deeper understanding of social trends and how they affect consumer decision-making. This knowledge enables marketing professionals to develop highly targeted and appropriate marketing strategies. Combining marketing skills with social science perspectives, the program equips the analytical tools and creativity to understand different consumers, anticipate market shifts, and develop marketing strategies that resonate with multiple audiences. To focus on development of Marketing competency needed to operate in global markets where cross-cultural interactions are becoming more frequent. An intellectually rigorous and methodologically strong introduction to social sciences is expected to help the graduates to operate with ease in culturally and linguistically diverse work places.

Core Courses

  • Export Marketing
  • Industrial Marketing
  • Principles of Management
  • Studio Arts/ Ideology and Constitution of Pakistan
  • Intro to Consumer Behavior
  • Financial Accounting
  • Introduction to Decision Analysis
  • Financial Mgmt
  • Civics and Community Engagement
  • International Political Economy

Eligibility Criteria

  • Completion of high school or equivalent (12th grade) with a strong academic record at least 50% of marks.
  • Institutions prefer students with a background in commerce, arts, or business, though students from other streams may also apply.
  • Students have to pass the entrance test.

Scope

  • Marketing Manager
  • Brand Strategist
  • Digital Marketing Specialist
  • Advertising Executive
  • Media Planner
  • Content Creator/Strategist
  • Social Media Manager
  • Media Analyst
  • Marketing Communications Manager
  • Creative Strategist
  • PR and Media Relations Specialist

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Universities Offering BBA Major in Marketing and Minor in Social Science in Pakistan

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