BBA Major in Marketing and Minor in Media Science

The major with a media science minor provides a comprehensive understanding of strategic marketing and customer engagement and attraction through continuous media communication. This politics of diversity infuses business theory with the evolving ethical forces of culture and style and prepares the scholar for the accomplishments necessary to move up in the modern world driven by digital and media. The marketing major focuses on key subjects such as consumer behaviour, food for thought, market query, promotions, advertising, sales strategy, and digital marketing. Educates pick up how to upgrade marketing content and create sale campaigns; they have been useful for consumers and organizations. The program highlights the magnitude of reading consumer poverty and develops innovative solutions to meet those needs in a belligerent marketplace. The media science minor counts on another level by analysing the various forms of related media, television, print, digital, and social media and their impact on society and business Students explore spirit product development, product imagery, media readiness, and the role of media in public perception opinion and consumer choice. Together, the combination of marketing and media skills prepares graduates to excel in marketing agencies within the media industry, advertising tools, and any career that requires the interviews on forums to communicate.

Core Courses

  • Services Marketing
  • Financial Accounting
  • Introduction to Decision Analysis
  • Strategic Mgmt
  • Advertising
  • New Media Practices
  • Film Studies
  • Statistics II
  • Entrepreneurship
  • Intro to Micro Econ

Eligibility Criteria

  • Completion of high school or equivalent (12th grade) with a strong academic record with at least 50% of marks.
  • Institutions prefer students with a background in commerce, arts, or business, though students from other streams may also apply.
  • Student should have to pass the entrance test.

Scope

The scope of this field is vast:

  • Marketing Manager
  • Brand Strategist
  • Digital Marketing Specialist
  • Advertising Executive
  • Media Planner
  • Content Creator/Strategist
  • Social Media Manager
  • Media Analyst
  • Marketing Communications Manager
  • Creative Strategist
  • PR and Media Relations Specialist

Other Degree Programs

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Universities Offering BBA Major in Marketing and Minor in Media Science in Pakistan

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