BBA Double major in Finance and Marketing

Marketing management is primarily concerned with creating, promoting, and delivering products or services to meet customer needs and achieve business objectives. Finance management focuses on managing a company's financial resources, including budgeting, investment decisions, financial planning, and risk assessment. Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce. The major in finance trains students to analyze and interpret specific types of financial issues. Courses equip students to guide companies in the creation and implementation of strategies that will improve a company's financial health. The marketing major focuses on analyzing consumer demand and market trends in addition to the successful promotion of products. Marketing students learn to identify demand and bridge consumer desire with company product. The double major may prepare students to integrate the financial and marketing aspects of business operations across different industries. A double major in finance and marketing offers a dynamic and comprehensive approach to job instruction, combining two of the most crucial fields. This is designed for those who wish to grow a strong understanding of financial principles while simultaneously gaining expertise in commercializing strategies. To help the graduates navigate today’s competitive business environment with ease and confidence by giving them an in-depth understanding of both marketing and finance functions. Graduates of double major program are expected to be able to pursue career in the financial services as well as other industries.

Core Courses

  • Industrial Marketing
  • Introduction to Taxation and Auditing
  • Financial Accounting
  • Introduction to Decision Analysis
  • Marketing Management
  • Advertising
  • Principles of Management
  • Principles of Marketing
  • Applications of Information Communication Technologies
  • Statistics

Eligibility Criteria

  • A minimum score of 50% an intermediate or equivalent
  • .They also need to pass an entrance exam

Scope

A double major in finance and marketing can prepare graduates for careers in financial services and other industries

  • Marketing Manager
  • Market Research Analyst
  • Investment Banker
  • Hedge Fund Manager
  • Medical Sales Representative

 

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Universities Offering BBA Double major in Finance and Marketing in Pakistan

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