BA Communication and Design

Communication design is the process of creating visual and written elements to convey a message or idea. It's also known as graphic design or visual communication design. Communication design is a mixed discipline between design and information-development concerned with how media communicate with people. A communication design approach is concerned with developing the message and aesthetics in media. Communication discipline, the emerging framework for Communication as Design focuses on redesigning interactivity and shaping communication affordances. Software and applications create opportunities for and place constraints on communication. .The process of communication design involves strategic business thinking, including using market research, creativity, problem-solving, and technical skills and knowledge such as color theory, page layout, typography, and creating visual hierarchies. It aims to inform, persuade, or entertain an audience. The goal is not just to inform people but to engage them and even delight them. Communication design can be seen as a blend of graphics design, communication skills, marketing skills and overall aesthetics and usefulness.

Core Courses

  • Design Ethics
  • Motion Graphics
  • Design Thinking
  • Typography
  • Communication Theory
  • Color Theory
  • Graphic Design
  • Visual Communication Fundamentals

Eligibility Criteria

  • A minimum score of 50% an intermediate or equivalent exam
  • They also need to pass an entrance exam

Scope

The scope of communication and design is vast and growing, with opportunities in various industries due to the increasing demand for creative, strategic, and effective communication.

  • Advertising and marketing
  • Advertising Agencies
  • Illustration and Animation
  • Graphic Designer
  • Digital Media Specialist

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Universities Offering BA Communication and Design in Pakistan

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